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Education > High Point Market Seminars Day 1

 
8:30am - 9:30am    
Increasing Your Average Ticket

“It is what it is!” When traffic is declining you must make the volume up somewhere. When the marketing pie is shrinking, a larger slice is necessary. Phil will show you how to maximize every customer opportunity by as much as fifty percent. Attend this seminar if you want bigger pieces of the pie more often!
Presented by:  Philip Gutsell, GutSELL & Associates
No charge and no RSVP to attend.
Retailer Resource Center, 12th Fl., IHFC Main

 
10:30am - 12:00pm    
Google Search and Your Marketing Mix

Attend this seminar and learn how to use Google and the Internet to increase your business’ profitability. Mike Lorenc of Google Inc. will cover a variety of topics which include internet marketing, search engine optimization, blogging, websites and Google Analytics. Come prepared to have your questions answered by a representative of the “world’s best search engine.”

Presented by:  Mike Lorenc, Google Inc.
No charge and no RSVP to attend.
Retailer Resource Center, 12th Fl., IHFC Main


 
12:15pm - 12:30pm    
Save Fuel Through Better Delivery Planning

This quick 15 minute seminar will showcase a simple and inexpensive way to add stops to your delivery day without adding miles! Save thousands of dollars a month in fuel and labor while providing better delivery time windows for your customers.
Presented by:  John McCloskey, Profitability Consulting Group
No charge and no RSVP to attend.
Retailer Resource Center, 12th Fl., IHFC Main

 
1:00pm - 2:00pm    
“Failure is Not an Option” Furniture Sales Training

There is a science to training and there is a science to successfully selling furniture. This seminar explains how to effectively and permanently improve the selling behaviors of your furniture sales associates by implementing a five step scientific approach to furniture sales training. Retailers that master this approach will be able to achieve total customer satisfaction with an increase in sales volume.
Presented by:  Mark J. Lacy, The Furniture Training Company
No charge and no RSVP to attend.
Retailer Resource Center, 12th Fl., IHFC Main

 
2:30pm - 3:30pm    
Reading the “Vital Signs”

Presenting a very practical use of the 2008 NHFA Retail PerformanceReport. By incorporating the results of the Report with other key performance indicators, such as market share, internet analytics and sales performance, it offers a straightforward approach to help you read the vital signs of your business and avoid “flatline.”

Presented by:  Robert George, Impact Consulting Services
No charge and no RSVP to attend.
Retailer Resource Center, 12th Fl., IHFC Main


 
4:00pm - 5:00pm    
Identifying Operational Opportunities Through Your Financials

Company initiatives should be developed based on the company’s financial performance in all operational, sales and merchandising areas. This seminar will help you understand your options as you look at tough areas of your business …What should I do when I miss sales? What can I do when margins drop? What expenses should I cut? How should I evaluate my merchandise strategy? This seminar will answer these questions plus more.
Presented by:  Bob Moorman, JRM Sales & Management, Inc
No charge and no RSVP to attend.
Retailer Resource Center, 12th Fl., IHFC Main


View the remaining seminars by clicking on the links below:

  October 21, 2008 (Tuesday)
  October 22, 2008 (Wednesday)
  October 23, 2008 (Thursday)


 
For more information, contact Nicole Filippo at NHFA at (800) 888-9590 ext. 6151 or nfilippo@nhfa.org.
     
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